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Is Retargeting Effective Or Just Plain Creepy?
by Crystal deGoede* Retargeting – when online targeted advertising is delivered to consumers based on previous Internet actions that did not result in a past conversion – has become more importunate...
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Online Media Monitoring: An Essential Part of Listening
Is it really necessary for companies to monitor social media in order to interact with their customers? Or is there a better way to observe and report on your client base? Rick Mans believes this to be...
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